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Brief - Issue #9 | Why your production won't survive without animation.

Brief - Issue #9 | Why your production won't survive without animation.
By Blacksmith • Issue #9 • View online

Brief is a curated digest by Blacksmith, consisting of 5 links to design, animation & technology inspiration, and articles.
We believe sharing great creative helps elevate our industry’s total sum.
At Blacksmith, we’ve always had a massive passion for design, animation, film, and story. And we think everyone else should too.
Animation has become an integral part of any production, whether it is advertising or entertainment. And let’s face it, Animation is sternly finding its way into films, blockchain and NFTs, VR/AR/apps, advertising, sleek decks, presentations, and social media. The list goes on. We believe sooner rather than late it will be the most prominent ingredient in all things digital and film.
With projects like MetaHuman (a new cloud tool for creating and animating photo-real looking digital humans quickly), scene asset scans by Quixel, and Unreal Engine on the rise, Animation will soon be wildly widely accessible at the quality level and beyond that of traditional film.
Because of real-time rendering, procedural efficiencies, and editability, traditional methods will at least take a backseat if not become weeded out altogether. A little ballsy Monday prediction, yeah?
5 links we like.
N26 - Metal.
hims & hers at Target.
Plenty of reasons why collaboration is the way forward — TEDx: REAL.
Beauty of Productivity.
24 hours.
MetaHuman Creator
Quixel Megascans
Keep on, keeping on.
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